Earth Trust membership appeal
I worked with environmental charity Earth Trust to help shape a fundraising appeal for its brand new membership scheme.
The objective: Members will play a crucial part in Earth Trust’s work – helping people to access and engage with the natural world, and influencing change locally and nationally. To recruit new members as the scheme launched, the charity needed an expert eye to help guide the development of their appeal.
The solution: After giving feedback on the creative concept, I provided copyediting support for a series of emails and a direct mail appeal, including a lift piece, helping to shape the structure, focus and messaging.
The result: The Earth Trust team was able to strengthen the appeal’s core ask, bring to life the impact members could have for the charity, and ultimately, deliver their first ever membership appeal.
“I would definitely recommend your services. You quickly understood our brief, provided really helpful and constructive feedback on the brief and our messaging, and wrote excellent copy. As a result you enabled Earth Trust to deliver our first ever membership appeal, and helped us to evolve our fundraising messaging at the same time.”
